What is Digital Marketing?
Digital marketing is defined as the usage of the internet and online platforms including social media to promote a particular service or product. The scope of digital marketing in India is quite big as it picked up right from its introduction to the nation because of its unique skill to market goods and services to a massive global audience with the majority of the costs of traditional marketing being removed which makes digital marketing more beneficial than traditional marketing.
Digital Marketing can be divided into 8 major categories which are
- Search Engine Optimization
- Pay Per Click
- Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
- Marketing Analytics
- Affiliate Marketing
Search Engine Optimization
The objective of SEO is to get a business to rank higher in Google search results, eventually boosting search engine traffic to the business’s website. To achieve this, SEO requires people to study words and phrases customers are utilizing to search for information online and use those phrases in their content. The search terms you desire your site to be for in your content and headers are one of the essential building blocks of SEO. It is no more a good practice to “stuff” your content with numerous keywords and keyword variations as feasible. Writing high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered adequate practice, and will cause pages to rank excellently in search results.
Pay Per Click
Pay-per-click is the paid advertisements and promoted search engine results shown to you by Google. It is a short-term form of digital marketing, meaning that once you are no longer paying, the ads are immediately removed. Like SEO, PPC is a way to increase search traffic to a business online. Pay-per-click can refer to the advertisements you see while browsing the web, ads before YouTube videos, and ads in mobile apps. You can spend any amount of money on pay-per-click advertising. When you establish a pay-per-click ad campaign, you will be able to choose whether you want your ad or promoted results to be shown to users all over the world, or only within a specific geographic area enabling you to maximize your reach to your desired customers. Making it a key component of Digital Marketing.
Social Media Marketing
It includes everything a business does via social media channels. Everyone is acquainted with social media, but marketers must approach social media with an integrated and tactical approach. Social media marketing goes far beyond creating posts for social channels and responding to comments. To be effective, efforts must be coordinated and consistent rather than an afterthought. Social Media Marketing is one of the most important components of Digital Marketing as the majority of the customers and the world use social media now and then which gives you countless opportunities to attract them to your business through marketing your product or service on social media.
Content marketing employs storytelling and information sharing to raise brand awareness. The goal is to have the reader take action towards becoming a customer, such as asking for more information, signing up for an email list, or causing a purchase. “Content” can mean blog posts, resources like white papers and eBooks, digital videos, podcasts, etc. It should first and foremost supply significance to the consumer, not just advertise the brand or try to make a sale. Content marketing is about constructing a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.
Even with the emergence of social media, mobile applications, and other channels, email is still one of the most useful marketing techniques. It can be part of a content marketing strategy, providing value to consumers and overtime, transforming an audience into customers.
Mobile marketing reaches people through text messages, social media, websites, email, and mobile applications. Marketers can tailor offers or unique content to a geographic location or time, such as when a customer walks into a store or enters an event.
One of the advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated. Analytics allow marketers to track user behavior on a highly detailed level. How many times they click on a link, how much time they spend on a web page, how often they open emails, and much more. Understanding all of this data and using it to make strategic decisions is an significant part of a digital marketing.
Affiliate marketing utilizes the ever-growing popularity of industry professionals and social media influencers. In working with these third-party influencers, your organization will collaborate to advertise your products or services for compensation. In partnership, influencers will engage their audience with posts, blogs, or videos to bring in additional business for your organization and create new leads.